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The Cult of Sincerity

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The Cult of Sincerity
Directed byAdam Browne
Brendan Choisnet
Written byDaniel Nayeri
Produced byBrendan Choisnet
Daniel Nayeri
StarringMercer Boffey
CinematographyAdam Browne
Edited byAdam Browne
Distributed byYouTube
Amazon Video on Demand
Release date
  • April 8, 2008 (2008-04-08)
Running time
92 minutes
CountryUnited States
LanguageEnglish

The Cult of Sincerity is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn.[1] It was released in its entirety on YouTube on April 8, 2008, making it the first time that YouTube had partnered with filmmakers for a film premiere.[2] The film was later released as a digital download, with some of the proceeds going to the charity Fount of Mercy.[2]

Production

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The filmmakers collaborated with Amie Street, a digital music site for indie musicians, to help pay for the production.[2]

Plot

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When his mother informs Joseph that she's divorcing his father Joseph enters into a protracted existential crisis. Unhappy with the way society is moving, Joseph decides to attempt to turn back the flow of cynicism with a series of well-intentioned gestures and a slogan that he can put on a t-shirt. As Joseph struggles to find that slogan, he quickly realizes that it is not very easy changing the world.[3]

See also

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References

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  1. ^ Magill, R. Jay (2012-07-16). Sincerity: How a moral ideal born five hundred years ago inspired religious wars, modern art, hipster chic, and the curious notion that we all have something to say (no matter how dull). W. W. Norton & Company. ISBN 9780393084191.
  2. ^ a b c Martin, Christina (March 27, 2008). "YouTube makes history with The Cult of Sincerity". Paste Magazine. Retrieved 2016-12-20.
  3. ^ MUBI
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